Social Marketing for Real Estate Agents

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Maximizing Profits Using Facebook for Real Estate

There is hardly a person living in this day and age who hasn’t at the very least heard of Facebook and how it brings everyone together. The fact of the matter is that social networks are becoming an increasingly integral part in the lives of many people out there and it is only logical that they should be used for marketing and advertising. As it happens, there are ways to use Facebook for real estate agents who want to give their career a little boost.

First of all, how can using Facebook for real estate marketing benefit the agent? Well, for starters it should be mentioned that it is estimated that in August 2012, Facebook will hit the 1 billion subscriber mark. Put that together with the fact that one these networks news travels almost as the speed of light and you have yourself a nice potential way of spreading the word about yourself. You can do all the run-of-the-mill stuff such as making a profile page where they can pretty much do whatever they want. However, that is far from being the best Facebook can do for you.

Facebook allows the creation of fan pages and group pages to which people subscribe. When they “like” your page, every single thing you are going to post will become visible in their news feed, meaning that you are going to be reaching to thousands of people potentially only because they clicked a button on your page. Of course, using Facebook for real estate marketing consists of more than simply creating a page because after all, you need to give people a reason to join and like it. And it’s not like you just need anyone liking it; it is better to have a hundred people interested in what you are selling them like your page than a thousand who has no idea what you are doing there. So here is a little guide for how to use Facebook for real estate marketing.

How to Use Facebook for Real Estate Marketing

To start things off you are going to create a landing page which will give your visitors just a little taste of what you have to offer, encouraging them to click the like button and see the page in its full splendor. You should give them some incentive to click the like button, such as some kind of exclusive information about the housing sector, an ebook, or really any kind of little offer you can think of. The aesthetic of your landing page is extremely important so you should definitely work with a professional designer on it if you can afford to.

In any case, once they “like” your page they will be taken to second landing page where they can actually get what they clicked the button for. This is a very effective method of promoting your brand and getting your name out there as the people who will have gotten what they wanted from you will spread the word to their friends, who will hopefully give you a visit and do the same.

There is a great way to get more people to your Facebook page which consists of setting up good Facebook ads, which are basically the advertisements displayed on the side. All you need to do is simply click on the “create an ad” link which can be found right next to those advertisements, and you will be taken to the creation page. There you make your ad by simply choosing a picture and typing a quick sales pitch that goes to its right. You can choose to either run a cost-per-impressions or a pay-per-click campaign, whichever is more suitable for your current situation.

The best part with these ads is that if you are promoting a Facebook page those who are looking at it can “like” it instantaneously without even visiting it. If you can manage to make your advertisement enticing enough, you will see no shortage of unique visitors everyday who are looking to see what your brand has to offer them.

So how exactly do you get started and use Facebook for real estate marketing? Well, there is nothing complicated to the process as all you need to do is install an application which allows you to easily create landing pages. There are many applications which allow you to do that, and you can find them using your search engine of preference. Once the application is installed, use it to put your landing page into place, and get started with the steps above.

Check out my recent blog post for tips on growing your Facebook fan base.

Effective Internet Marketing – Your Ultimate Internet Marketing Guide

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You probably know that internet marketing is important to the long-term sustainability and profitability of your online business. Do you know how to go about promoting your web site online, though? Let this internet marketing guide show you how.

Search Engine Marketing

You should always do some search engine marketing. Do you know that most of the online users worldwide rely on search engine results to find information and companies online? Therefore, you will be missing out on a lot of web traffic if search engine marketing is not part of your internet marketing strategy.

The first step to search engine marketing is and will always be search engine submission. Make sure that you or your internet marketing company submits your site URL to all the search engines that matter – i.e. reputable search engines that have a large market share.

To next step to your internet marketing efforts should be internal optimization of your web site and web pages. Be sure that you have optimized your content for relevant keywords and that your site is in compliance with the search engines’ requirements.

Link Building

Link building is one of the most effective internet marketing strategies. It is a search engine marketing secret technique that SEO professionals use. Search engines, after all, put great stock on a site’s quantity and quality of links. Thus search engine marketing professionals carefully guard their specific internet marketing secret strategies for link building.

The link building secret is not much of a secret at all, however. The basic principle is that you have to get as many high-quality links as possible. High-quality links are links coming from relevant and high-ranking sites. For the purposes of link building and search engine marketing, you have to do a lot of things. This link building guide will show you how you can increase the number of your high-quality backlinks.

Link Building Steps

First, you have to do some directory submission. You should submit your site to well known online directories. Links from online directories are highly relevant. They are, after all, organized into pertinent categories so your site’s URL will appear in a category that is relevant to your site’s purpose.

Write a press release about the launch of your site, too. Have it posted at a premiere press release or online news site. This has the potential of increasing your site’s popularity online.

You also have to do some article submission or article marketing. Look for the article directories with high page rank then submit your original and unique articles to those sites. These would create links back to your site.

It would also be best if you can use social bookmarking sites to your advantage. Social bookmarking sites like StumbleUpon are a great source of links to your site; they also make sharing your web site among internet users easy.